000 00686nam a2200205Ia 4500
001 306889
005 20160527185433.0
008 090611s2011 njua b 001 0 eng d
020 _a9786074815283
020 _a0470087021 (hbk.)
050 0 0 _aHF5415.2
_b.M3825 2011
100 1 _aMcDaniel, Carl D.
_942526
_2LEMB
245 1 0 _aInvestigacion de mercados
_cCarl McDaniel, Jr., Roger Gates.
250 _a8th ed.
260 _aMéxico
_bCengage
_cc2011.
300 _a694 (A1-A46,G1-G9,I1-I11) p.
_bill. (some col.)
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_9131175
_2Local
700 1 _aGates, Roger H.
_d1942-
_9101430
_2Local
999 _c225209
_d225209