| 000 | 00821nam a2200217Ia 4500 | ||
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| 001 | 306887 | ||
| 005 | 20160527185433.0 | ||
| 008 | 120209s2012 mx a 000 0 spa | ||
| 020 | _a9786074816334 | ||
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_aHD9980.5 _b.H64418 2012 |
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_a658.8 _bH6991s4 E |
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_aHoffman, K. Douglas. _9235597 _2Local |
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| 240 | 1 | 0 |
_aServices marketing, concepts, strategies & cases. _lSpanish |
| 245 | 1 | 0 |
_aMarketing de servicios _bconceptos, estrategias y casos _cK. Douglas Hoffman, John E. G. Bateson ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández. |
| 250 | _a4th ed. | ||
| 260 |
_aMéxico _bSouth-Western _c2011. |
||
| 300 |
_axviii, 443 p. _bill. _c27 cm. |
||
| 590 | _aeigm 04/2012 | ||
| 650 | 0 |
_aService industries _xMarketing. _9168847 _2Local |
|
| 700 | 1 |
_aBateson, John E. G. _958605 _2Local |
|
| 999 |
_c225208 _d225208 |
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