| 000 | 00903nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 306671 | ||
| 005 | 20160527185403.0 | ||
| 008 | 111128s2013 cau b 001 0 eng | ||
| 010 | _a 2011048277 | ||
| 020 | _a9781412987707 (pbk.) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM1226 _b.P83 2013 |
| 082 | 0 | 0 |
_a659 _223 |
| 245 | 0 | 0 |
_aPublic communication campaigns _ceditors, Ronald E. Rice, Charles K. Atkin. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks _bSAGE _cc2013. |
||
| 300 |
_a376 p. _c23 cm. |
||
| 590 | _aeigm 03/2012 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublicity _9155241 _2Local |
|
| 650 | 0 |
_aAdvocacy advertising _949517 _2Local |
|
| 650 | 0 |
_aPublic relations _9154934 _2Local |
|
| 650 | 0 |
_aAdvertising, Public service. _949512 _2Local |
|
| 700 | 1 |
_aRice, Ronald E. _9269220 _2Local |
|
| 700 | 1 |
_aAtkin, Charles K. _955714 _2Local |
|
| 999 |
_c225007 _d225007 |
||