000			02779nam a2200289Ia 4500
001			306650
005			20160527185401.0
008			110801s2012 caua b 001 0 eng
010			_a 2011031260
020			_a9781412992503 (pbk. : acid-free paper)
020			_a1412992508 (pbk. : acid-free paper)
035			_a(OCoLC)ocn711052197
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dIUL _dDLC
042			_apcc
050	0	0	_aHF5718.3 _b.C365 2012
082	0	0	_a651.7/4 _223
100	1		_aCanavor, Natalie _9207123 _2Local
245	1	0	_aBusiness writing in the digital age _cNatalie Canavor.
260			_aThousand Oaks, Calif. _bSAGE _cc2012.
300			_axiii, 303 p. _bill. _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: reÌ<U+0081>sumeÌ<U+0081>s and elevator speeches.
520			_a"Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"-- _6Provided by publisher.
590			_aeigm 03/2012
650		0	_aBusiness writing _967285 _2Local
650		0	_aBusiness communication _967219 _2Local
999			_c224989 _d224989