000 00939nam a2200289Ia 4500
001 306644
003 OCoLC
005 20160527185400.0
008 120815e2011 njua frb 001 0 eng
020 _a9780136107217
040 _aDLC
_cDLC
_dUBA
049 _aPUXA
050 0 0 _aHF5415.13
_b.L5883 2011
082 0 0 _a658.8
_220
092 0 _222
_a658.8
_bL9112s
100 1 _aLovelock, Christopher H.
_942756
_2LEMB
245 1 0 _aServices marketing
_cChristopher H. Lovelock.
250 _a7 th ed. ed.
260 _aUpper Saddle River, N.J.
_bPrentice Hall
_cc2011.
300 _a626 p.
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aProfessions
_xMarketing.
_9154180
_2Local
650 0 0 _aMarketing
_xManagement.
_9131165
_2Local
650 0 _aCustomer services
_xMarketing
_983493
_2Local
650 0 _aService industries
_xMarketing.
_9168847
_2Local
700 1 0 _aWirtz, Jochen
_9291700
_2Local
999 _c224983
_d224983