| 000 | 00986nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 306643 | ||
| 003 | OCoLC | ||
| 005 | 20160527185400.0 | ||
| 008 | 121029s2012 ohua b 001 0 eng | ||
| 010 | _a 2008922770 | ||
| 015 | _aGBA2-49879 | ||
| 020 | _a9780324569407 | ||
| 040 |
_aDLC _cDLC _dUKM |
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| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5821 _b.O34 2012 |
| 082 | 0 | 0 |
_a659.1 _bO357a5 _221 |
| 100 | 1 |
_aO'Guinn, Thomas C. _9144600 _2Local |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio _bThomson/South-Western _cc2012. |
||
| 300 |
_axlii, 726 p. _bcol. ill. _c28 cm. |
||
| 590 | _aeigm 10/2012 | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aAdvertising media planning _949506 _2Local |
|
| 700 | 1 |
_aAllen, Chris T. _951006 _2Local |
|
| 700 | 1 |
_aSemenik, Richard J. _9167843 _2Local |
|
| 999 |
_c224982 _d224982 |
||