| 000 | 01032nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 306538 | ||
| 005 | 20160527185348.0 | ||
| 008 | 110610s2012 caua b 001 0 eng | ||
| 010 | _a 2011024469 | ||
| 020 | _a9781412987240 (pbk. : alk. paper) | ||
| 020 | _a1412987245 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn713187785 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dOCLCO _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5814 _b.U78 2012 |
| 082 | 0 | 0 |
_a659.1072 _223 |
| 245 | 0 | 0 |
_aUsing qualitative research in advertising _bstrategies, techniques, and applications _cMargaret A. Morrison ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. _bSAGE _cc2012. |
||
| 300 |
_axv, 218 p. _bill. _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aeigm 01/2012 | ||
| 650 | 0 |
_aAdvertising _xResearch. _947734 _2LEMB |
|
| 650 | 0 |
_aQualitative research _9155840 _2Local |
|
| 650 | 0 |
_aMarketing research _xMethodology. _9131175 _2Local |
|
| 700 | 1 |
_aMorrison, Margaret A. _9255724 _2Local |
|
| 999 |
_c224895 _d224895 |
||