000			03059nam a22003497a 4500
003			pucpr
005			20240924134137.0
008			011112s2010 a fri 001 0 eng
040			_apucpr _beng _erda _cpucpr _dpucpr
049			_aCARIBET
050	0	0	_aG155.A1 _bA54 2010
100	1		_aSimon Anholt _9277355
245	1	0	_aPlaces : _bidentity, image and reputation. / _cSimon Anholt. _htxt
250			_aFirst published
264			_aGreat Britain : _bPalgrave Macmillan , _c2010.
300			_aix, 168 p. _bill. ; _c24 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes Index.
505			_aContents: Introduction 1 -- 1. Images of Places: Is this about marketing, or isn’t it 9 -- 2. On Image and Trust 20 -- 3. National Identity: Cause or Effect? 38 -- 4. Should Places Have Simple Images? -- 5. Sketches of National Image and Identity 48 -- Pakistan and Mexico 48 -- Kenya 49 -- Denmark 51 -- Italy 53 -- Israel 57 -- Switzerland 61 -- Latvia 64 -- America 68 -- Albania 73 -- Bilbao and Dubai 74 -- Asia 75 -- China 77 -- 6. When Does Marketing Make Sense? 84 -- 7. Public Diplomacy and Place Branding: Where’s the Link? -- 8. ‘Brand Europe’ – Where Next?103 -- How the World Sees Europe 105 -- Defining ‘brand Europe’ 109 -- 9. Public Sector, Private Sector 117 -- 10. The Media and National Image 125 -- The National Media Centre 132 -- Bad press 133 -- The question of deserved reputation 136 -- Picking your battles 141 -- 11. 'Is This About Me?’ – The Critical Issue of Relevance 144 -- 12. Some Conclusions 157 -- 13. Notes 161 -- 14. Index 163 --
520			_aPlaces depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation." --
650		0	_aPlace marketing. _9151543 _2Local
650		0	_aTourism Marketing _9284503 _2Local
650		0	_aBranding (Marketing) _9204258
650		0	_aManagement _9249397
650		0	_aManagement science _9130136
650		0	_aMarketing _9131165
650		0	_aRegional economics _9157894
650		0	_aSpace in economics. _9172889
942			_2lcc _c6 _eFirst published _hG155.A1 _kGeneral _mA54 2010
999			_c224701 _d224701