000 00853nam a2200253Ia 4500
001 305803
005 20160527185208.0
008 031117s2009 mauad frbi 1 0 spa
020 _a9789701072776
049 _aMayagüez
050 0 0 _aHD 9980.5
_b.Z4518 2009
092 0 _a658.8
_bZ48s3
100 0 0 _aZeithaml, Valarie A.
_9191908
_2Local
245 1 0 _aMarketing de servicios
_cValarie A. Zeithaml,Marie Jo Bitner,Dwayne D. Gremler;rev. técnica Juan Pablo Calderón Dávalos,Irma López Espinosa.
260 _aMéxico
_bMcGraw-Hill
_c2009.
250 _a5th ed.
300 _a709 p.
_c26 cm.
590 _aeigm 11/2011
504 _aIncludes index.
650 0 _aServices industries
_xMarketing.
_9168862
_2Local
650 0 _aMarketing
_9131165
_2Local
650 0 _aCustomer services
_983493
_2Local
700 1 0 _aBitner, Mary Jo.
_962682
_2Local
999 _c224227
_d224227