000 00868nam a2200217Ia 4500
001 304949
005 20160527185012.0
008 111107s2010 sp fr 000 0 spa
020 _a9788492956180
049 _aMayaguez
090 _aHF 5416.5
_b.R3518 2010
100 1 _aRaju, Jagmohan Singh
_9267399
_2Local
245 1 0 _aFijando precios para ganar competitividad
_búltimas tendencias en políticas de precios
_cJagmohan Raju, Z. John Zhang ; [traducción, Emili Atmetlla].
260 _aBarcelona
_bProfit
_c2010.
300 _a220 p.
500 _aTranslation of: Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability, c2010.
504 _aIncludes bibliographical references (p. ) and index.
590 _aeigm 11/2011
650 0 0 _aPricing
_9153755
_2Local
700 1 0 _aZhang, Z. John
_9293327
_2Local
999 _c223479
_d223479