| 000 | 01261nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 304730 | ||
| 005 | 20160527184943.0 | ||
| 008 | 110908s2003 mx a b 001 0 spa | ||
| 020 | _a9701045962 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 2003 |
| 082 | 0 | 0 |
_a658.802 _bM3455 E 2003 _221 |
| 240 | 1 | 0 |
_aMarketing strategy : a decision-focused approach. _lSpanish |
| 245 | 0 | 0 |
_aMarketing estratégico _benfoque de toma de decisiones _cOrville C. Walker Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill/Irwin _cc2003. |
||
| 300 |
_axviii, 431 p. _bill. (some col.) _c24 cm. _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aESTE LIBRO INCLUYE UN DISCO | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 700 | 1 |
_aWalker, Orville C. _9186812 _2Local |
|
| 700 | 1 |
_aWalker, Orville C. _tMarketing strategy. _9186812 _2Local |
|
| 999 |
_c223280 _d223280 |
||