| 000 | 01288nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 304715 | ||
| 005 | 20160527184941.0 | ||
| 008 | 031230s2005 nyua 000 0 eng | ||
| 010 | _a 2003071083 | ||
| 020 | _a0072864877 (alk. paper) | ||
| 020 | _a0071111778 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.3 _b.P468 2005 |
| 082 | 0 | 0 |
_a658.8342 _bP4781c7 _222 |
| 100 | 1 |
_aPeter, J. Paul. _9150158 _2Local |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _cc2005. |
||
| 300 |
_axxv, 578 p. _bill. _c27 cm. |
||
| 490 | 0 |
_aMcGraw-Hill/ Irwin series in marketing. _9133889 _2Local |
|
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 650 | 0 |
_aConsumer behavior _979972 _2Local |
|
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie) _d1944- _9144964 _2Local |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
| 999 |
_c223267 _d223267 |
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