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| 005 | 20160527184928.0 | ||
| 008 | 110825s2004 mx a b 001 0 spa | ||
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_a658.8342 _bH3931c9 E |
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| 100 | 1 |
_aHawkins, Del I. _9108947 _2Local |
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| 240 | 1 | 0 |
_aConsumer behavior : building marketing strategy. _lSpanish |
| 245 | 1 | 0 |
_aComportamiento del consumidor _bconstruyendo estrategias de marketing _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción : María del Pilar Carril Villarreal. |
| 250 | _a9th ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _cc2004. |
||
| 300 |
_axxiv, 758 p. _bcol. ill. _c27 cm _e1 CD ROM. |
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| 490 | 0 |
_aMcGraw-Hill/ Irwin series in marketing. _9133889 _2Local |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. _979972 _2Local |
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_aConsumer behavior _zUnited States _xCase studies. _979972 _2Local |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. _9131163 _2Local |
| 700 | 1 |
_aBest, Roger J. _960742 _2Local |
|
| 700 | 1 |
_aConey, Kenneth A. _979371 _2Local |
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| 999 |
_c223152 _d223152 |
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