| 000 | 00988nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 304586 | ||
| 005 | 20160527184927.0 | ||
| 008 | 110823s2005 mx a fdb 1 0 spa d | ||
| 020 | _a9701046803 | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2004 |
| 092 | 0 |
_a659.1 _bB427a6 E |
|
| 100 | 1 |
_aBelch, George E. _959430 _2Local |
|
| 240 | 1 | 0 |
_aAdvertising and promotion. _lSpanish |
| 245 | 1 | 0 |
_aPublicidad y promoción _bperspectiva de la comunicación de marketing integral _cGeorge E. Belch, Michael A. Belch ; traducción : Jorge Luis Blanco, Magda E. Treviño Rosales. |
| 250 | _a6th ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _cc2005. |
||
| 300 |
_axxvi, 849 p. _bill. _c27 cm. |
||
| 490 | 0 |
_aThe Mc Graw-Hill / Irwin series in marketing. _9178767 _2Local |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aCommunication in marketing _978740 _2Local |
|
| 650 | 0 |
_aSales promotion _9164075 _2Local |
|
| 700 | 1 | 0 |
_aBelch, Michael A. _959431 _2Local |
| 999 |
_c223146 _d223146 |
||