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| 005 | 20160527184924.0 | ||
| 008 | 110818s2004 nju b 001 0 eng | ||
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_aHF5415.2 _b.M29 2003b |
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_aMalhotra, Naresh K. _9129953 _2Local |
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| 245 | 1 | 0 |
_aMarketing research _ban applied orientation _cNaresh K. Malhotra. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. _bPrentice Hall _c2004. |
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| 300 |
_axxix, 715 p. _bill. _c29 cm. |
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| 500 | _aESTE LIBRO INCLUYE UN CD | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research _9131175 _2Local |
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| 650 | 0 |
_aMarketing research _xMethodology. _9131175 _2Local |
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