000			01938nam a2200277Ia 4500
001			304400
005			20160527184903.0
008			110721s2010 nyua b 001 0 eng
010			_a 2009047301
020			_a9780312569846 (pbk.)
040			_aDLC _cDLC _dDLC
050	0	0	_aTK5105.888 _b.B368 2010
082	0	0	_a006.7 _222
100	1		_aBarr, Chris _9199738 _2Local
245	1	4	_aThe Yahoo! style guide _bthe ultimate sourcebook for writing, editing, and creating content for the digital world _cChris Barr and the senior editors of Yahoo!.
250			_a1st ed.
260			_aNew York _bYahoo!/St. Martin's Griffin _cc2010.
300			_axv, 512 p. _bill. _c24 cm.
504			_aIncludes bibliographical references (p. [497]-498) and index.
505	0		_aWrite for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.
520			_aA comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.
650		0	_aWeb sites _xDesign. _9187682 _2Local
650		0	_aOnline authorship. _9260173 _2Local
650		0	_aInformation organization _9114602 _2Local
710	2		_aYahoo! Inc. _9292644 _2Local
999			_c222979 _d222979