| 000 | 01109nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 303750 | ||
| 005 | 20160527184628.0 | ||
| 008 | 010410s2002 mauaf b 001 0 eng | ||
| 010 | _a 2001031482 | ||
| 020 | _a0072410647 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.3 _b.P468 2001 |
| 082 | 0 | 0 |
_a658.8342 _bP4781c6 _221 |
| 100 | 1 |
_aPeter, J. Paul. _9150158 _2Local |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill _cc2002. |
||
| 300 |
_axxvi, 582 p., [24] p. of plates _bill. (some col.) _c27 cm. |
||
| 490 | 0 |
_aMcGraw-Hill/ Irwin series in marketing. _9133889 _2Local |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aConsumer behavior _979972 _2Local |
|
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie) _d1944- _9144964 _2Local |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001031482.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001031482.html |
| 999 |
_c222398 _d222398 |
||