| 000 | 01005nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 303664 | ||
| 005 | 20160527184618.0 | ||
| 008 | 020520s2003 ohua b 001 0 eng | ||
| 010 | _a 2002071957 | ||
| 020 | _a0030352711 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.S54 2003 |
| 082 | 0 | 0 |
_a658.82 _bS5565a6 _221 |
| 100 | 1 |
_aShimp, Terence A. _9276761 _2Local |
|
| 245 | 1 | 0 |
_aAdvertising, promotion & supplemental aspects of integrated marketing communications _cTerence A. Shimp. |
| 246 | 3 | _aAdvertising, promotion, and supplemental aspects of integrated marketing communications | |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio _bThomson South-Western _cc2003. |
||
| 300 |
_axxi, 650 p. _bill. (some col.) _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _978740 _2Local |
|
| 650 | 0 |
_aDirect marketing _987237 _2Local |
|
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aSales promotion _9164075 _2Local |
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| 999 |
_c222324 _d222324 |
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