000 00712nam a2200229Ia 4500
001 303662
005 20160527184618.0
008 020326s2003 ohua b 001 0 eng
010 _a 2002021786
020 _a0030349990
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.M297453 2003
082 0 0 _a658.8
_bM3455 2003
_221
245 0 0 _aMarketing
_bbest practices
_cK. Douglas Hoffman ... [et al.].
250 _a2nd ed.
260 _aMason, Ohio
_bThomson/South-Western
_cc2003.
300 _axxii, 647 p.
_bill. (some col.)
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_9131165
_2Local
700 1 _aHoffman, K. Douglas.
_9235597
_2Local
999 _c222322
_d222322