| 000 | 01056nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 303654 | ||
| 005 | 20160527184617.0 | ||
| 008 | 050929s2006 ohua b 001 0 eng | ||
| 010 | _a 2005934852 | ||
| 020 | _a0324319967 (hardcover) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.H644 2006 |
| 082 | 0 | 0 |
_a658.8 _bH6991s3 _222 |
| 100 | 1 |
_aHoffman, K. Douglas. _9235597 _2Local |
|
| 245 | 1 | 0 |
_aServices marketing _bconcepts, strategies & cases _cK. Douglas Hoffman, John E.G. Bateson. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, OH _bThomson /South-Western _cc2006. |
||
| 300 |
_axix, 588 p. _bill. _c24 cm. |
||
| 500 | _aRev. ed of: Essentials of services marketing. 2nd ed. c2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _9168847 _2Local |
|
| 700 | 1 |
_aBateson, John E. G. _958605 _2Local |
|
| 700 | 1 |
_aHoffman, K. Douglas. _tEssentials of services marketing. _9235598 _2Local |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0607/2005934852.html |
| 999 |
_c222314 _d222314 |
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