| 000 | 01378nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | pucpr | ||
| 005 | 20250114121531.0 | ||
| 008 | 040411t20112011njua bi 001 0 eng | ||
| 010 | _a 2010049604 | ||
| 020 |
_a9780470433423 _qhardback |
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| 040 |
_apucpr _beng _erda _cpucpr _dpucpr |
||
| 049 | _aCARIBET | ||
| 050 | 0 | 0 |
_aHD69.B7 _bW44 2011 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aWheeler, Alina _d1948- _9290597 |
|
| 245 | 1 | 0 |
_aBrand Atlas _bBranding Intelligence Made Visible _cAlina Wheeler, Joel Katz. _htxt |
| 264 |
_aNew Jersey _aCanada _bJohn Wiley & Sons, Inc. _c2011 |
||
| 300 |
_a144 p. _bill. _c23 cm _fbook |
||
| 336 |
_2rdacontent _btxt _atext |
||
| 337 |
_2rdamedia _bn _aunmediaded |
||
| 338 |
_2rdacarrier _bnc _avolume |
||
| 500 | _aInclude index. | ||
| 504 | _aInclude bibliography. | ||
| 505 | _aContents : Global Sourcing 12 -- Speed 14 -- Design Thinking 16 -- Word of Mouth 18 -- Conversation 20 -- Interconnected 22 -- Open Source 24 -- Social Networks 26 -- Experience 28 -- Passion 30 -- Transparency 32 -- The Cloud 34 -- Sustainability 36 -- Mobility 38 -- Crowdsourcing 40 -- Free 42 -- Placemaking 44 -- Choice 46 -- | ||
| 650 | 0 |
_aBrand name products _964903 _2Local |
|
| 650 | 0 |
_aTrademarks _xDesign. _9180992 _2Local |
|
| 650 | 0 |
_aBranding (Marketing) _9204258 _2Local |
|
| 942 |
_c6 _hHD69.B7 _2lcc _kGeneral _mW44 2011 |
||
| 999 |
_c221995 _d221995 |
||