| 000 | 01143nam a22003137a 4500 | ||
|---|---|---|---|
| 999 |
_c221984 _d221984 |
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| 003 | pucpr | ||
| 005 | 20190808124028.0 | ||
| 008 | 040411s2010 njua bi 001 0 eng | ||
| 010 | _a 2010003828 | ||
| 020 |
_a9780470575420 _qcloth / website |
||
| 040 |
_apucpr _beng _erda _cpucpr _dpucpr |
||
| 049 | _aCARIBET | ||
| 050 | 0 | 0 |
_aHF5415.15 _bC43 2010 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aChasser, Anne H. _9209553 |
|
| 245 | 1 | 0 |
_aBrand rewired _bconnecting intellectual property, branding, and creativity strategy _cAnne H. Chasser, Jennifer C. Wolfe. _htxt |
| 264 |
_aCanada _bJohn Wiley & Sons, Inc. _c2010 |
||
| 300 |
_axvi, 224 p. _bill. _c24 cm. _fbook |
||
| 336 |
_2rdacontent _btxt _atext |
||
| 337 |
_2rdamedia _bn _aunmediaded |
||
| 338 |
_2rdacarrier _bnc _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aProduct management _9154120 _2Local |
|
| 650 | 0 |
_aStrategic planning _9174959 _2Local |
|
| 650 | 0 |
_aintellectual property _9115229 _2Local |
|
| 650 | 0 |
_aBranding (Marketing) _9204258 _2Local |
|
| 700 | 1 |
_aWolfe, Jennifer C. _9291862 |
|
| 942 |
_c6 _hHF5415.15 _2lcc _kGeneral _mC43 2010 |
||