000			01568nam a2200253Ia 4500
999			_c221974 _d221974
001			303266
005			20170525102605.0
008			040411s2010 maua 001 0 eng
010			_a 2010018826
020			_a9781592535781
040			_aPR-PUCPR
041			_aspa
050	0	0	_aNC1002.L63 _bB83 2010
082	0	0	_a741.6 _222
100	1		_aBudelmann, Kevin. _9205522
245	1	0	_aBrand identity essentials _b100 principles for designing logos and building brands _cKevin Budelmann, Yang Kim, Curt Wozniak.
260			_aBeverly, Mass. _bRockport Publishers _cc2010.
300			_a208 p. _bill. (chiefly col.) _c27 cm.
500			_aIncludes index.
505	0		_aImagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
520	8		_aThis title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
650		0	_aLogos (Symbols) _xDesign _9247237 _2Local
650		0	_aIndustrial design coordination. _9114413 _2Local
700	1		_aKim, Yang _d1968- _9242111
700	1		_aWozniak, Curt. _9292397
942			_c6 _hNC1002.L63B83