000 01049nam a2200277Ia 4500
001 303218
005 20160527184443.0
008 090316s2010 mx a b 001 0 spa
020 _a9786074429695
035 _a(OCoLC)ocn297146316
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dCDX
_dDLC
050 0 0 _aHF5415.32
_b.S3518 2010
082 0 0 _a658.8342
_bS333c E 2010
_222
100 0 0 _aSchiffman, León G.
_92310
_2LEMB
240 0 0 _aConsumer behavior.
_lSpanish
245 1 0 _aComportamiento del consumidor
_cLeon G. Schiffman, Leslie Lazar Kanuk ; traducción : Verónica del Carmen Alba Ramírez.
250 _a10th ed.
260 _aMéxico
_bPearson Education/Prentice Hall
_cc2010.
300 _axviii, 518 p., [55] p.
_bill. (some col.)
_c27 cm.
590 _aeigm 09/2013
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior
_979972
_2Local
650 0 _aMotivation research Marketing
_9139425
_2Local
700 1 _aKanuk, Leslie Lazar.
_9119060
_2Local
700 1 _aWisenblit, Joseph.
_9291727
_2Local
999 _c221927
_d221927