000			02241nam a22003137a 4500
003			pucpr
005			20240924162012.0
008			071102s2007 oru b 000 0 eng
020			_a9780979707605
020			_a0979707609
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aG155.A1 _bB3175 2007
100	1		_aBaker, Bill. _9198976
245	1	0	_aDestination Branding For Small Cities : _bthe essentials for successful place branding. / _cBill Baker. _htxt
264			_aUnited States of America : _bCreative Leap Books , _c2007.
300			_a191 p. _c22 cm. _bill. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 185-188).
505			_aContents: Acknowledgements 7 -- Preface 9 -- Introduction 13 -- 1 The World of Brands and Branding 21 -- 2 The Challenges and Reward of Branding Places 39 -- 3 What Is being Branded and Why? 49 -- 4 Prepare to Start : Mobilize the Forces 57 -- 5 The seven Steps to a Community Brand 71 -- 6 Step One: Assessment -- What’s Your Place in the World? 75 -- Research: How to Obtain the Answers to Your Questions 77 -- 7 Step Two : Analysis and Advantage – What Will You Be Known For? 91 -- Brand Positioning: Claiming the Most Valuable Real Estate 94 -- It Takes an Emotional Edge 109 -- 8 Step Three: Architecture and Alignment – What Are the Brand’s Relationships? 119 -- 9 Step Four: Articulate -- How Will the Brand Be Expressed ? 129 -- 10 Step Five: Activation -- How Will the Brand Come to Life? 143 -- 11 Step Six : Adoption -- How Do We Maximize the Support of Stakeholders 161 -- 12 Step Seven: Action and Afterward -- How Do We Keep the Brand Fresh and Relevant? 169 -- In Conclusion 179 -- Appendix: Destination Branding Terms 181 -- End Notes 185 -- About the Autor 189 -- The Destination Branding Master Workshop 191 --
650		0	_aPlace marketing. _9151543 _2Local
650		0	_aSmall cities. _9277865 _2Local
650		0	_aTourism _9180837 _2Local
650		0	_aBranding (Marketing) _9204258
650		0	_aCity promotion. _9210613
942			_2lcc _c6 _hG155.A1 _kGeneral _mB3175 2007
999			_c221750 _d221750