| 000 | 02260nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | pucpr | ||
| 005 | 20241115113443.0 | ||
| 008 | 031110s2009 maua bi 001 0 eng | ||
| 020 |
_a9781422124826 _qhardcover : alk. paper |
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| 040 |
_apucpr _beng _cpucpr _dpucpr _erda |
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| 041 | _aspa | ||
| 049 | _aCARIBET | ||
| 050 | 0 | 0 |
_aHC79.T4 _bV465 2009 |
| 082 | 0 | 0 |
_a658.5/14 _222 |
| 100 | 1 |
_aVerganti, Roberto. _9287976 |
|
| 245 | 1 | 0 |
_aDesign-Driven Innovation : _bchanging the rules of competition by radically innovating what things mean. / _cRoberto Verganti. _htxt |
| 264 |
_aUnited States of America : _bHarvard Business Press , _c2009. |
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| 300 |
_axv, 272 p. _bill. ; _c25 cm. _fbook |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediaded _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 500 | _aInclude index. | ||
| 504 | _aIncludes bibliographical references (p. [241]-259) | ||
| 505 | 0 | _aContents: Letter to the Reader vii -- Design-driven innovation : an introduction 1 -- Part One : The Strategy of Design Driven Innovation -- Design and meanings : innovating by making sense of things 19 -- Radical pushes : placing design driven innovation in the strategy of a firm 39 -- Technology epiphanies : the interplay between technology-push and design driven innovation 59 -- The value and the challenges : why companies do or do not invest in design driven innovation 89 -- Part two : The Process of Design Driven Innovation -- The interpreters : doing research with the design discourse 115 -- Listening : finding and attracting key interpreters 137 -- Interpreting : developing your own vision 171 -- Addressing : leveraging the seductive power of the interpreters 189 -- Part Three Building Design Driven Capabilities -- The design-driven lab : how to start 201 -- Businesspeople : the key role of top executives and their culture 217 -- Appendix A : Companies, Industries, and Markets Discussed in this Book 231 -- Appendix B : Implications for Education and Design Policies 235 -- Notes 241 -- Index 261 -- About the Author 271 -- | |
| 650 | 0 |
_aTechnological innovations _9177420 _2Local |
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| 650 | 0 |
_aIndustrial management _9114430 _2Local |
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| 942 |
_2lcc _c6 _hHC79.T4 _kGeneral _mV465 2009 |
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| 999 |
_c221267 _d221267 |
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