000 01136nam a2200229Ia 4500
999 _c221053
_d221053
001 302285
005 20170608132038.0
008 090323s2009 cauaf b 001 0 eng
010 _a 2009011951
020 _a9780470451021
040 _aPR-PUCPR
041 _aspa
050 0 0 _aTS171
_b.E85 2009
082 0 0 _a658.5/75
_222
100 1 _aEsslinger, Hartmut
_9221311
245 1 2 _aA fine line
_bhow design strategies are shaping the future of business
_cHartmut Esslinger.
250 _a1st ed.
260 _aSan Francisco, CA
_bJossey-Bass
_cc2009.
300 _axiv, 183, [8] p. of plates
_bill.
_c24 cm.
504 _aIncludes bibliographical references (p. 163-165) and index.
505 0 _aDesign-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
650 0 _aIndustrial design
_9237626
_2Local
650 0 _aNew products
_9142390
_2Local
942 _c6
_hTS171.E85