000			01623nam a22003257a 4500
999			_c220949 _d220949
003			pucpr
005			20190627093559.0
008			022311s2009 maua bi 001 0 eng
010			_a 2009021389
020			_a9781422177808 _qhbk. : alk. paper
040			_apucpr _beng _erda _cpucpr _dpucpr
049			_aCARIBET
050	0	0	_aHD53 _bM37 2009
082	0	0	_a658.4/063 _222
100	1		_aMartin, Roger L. _9250561
245	1	4	_aThe design of business _bwhy design thinking is the next competitive advantage _cRoger Martin. _htxt
264			_aUnited States of America _bHarvard Business Press _c2009
300			_axiii, 191 p. _bill. _c22 cm. _fbook
336			_2rdacontent _btxt _atext
337			_2rdamedia _bn _aunmediaded
338			_2rdacarrier _bnc _avolume
504			_aIncludes bibliographical references and index.
505	0		_aThe knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
650		0	_aCreative ability in business _981908 _2Local
650		0	_aManagement _9130118 _2Local
650		0	_aKnowledge Management _9120957 _2Local
650		0	_981919 _aCreative thinking _2Local
650		0	_aLateral thinking. _9123444 _2Local
942			_c6 _hHD53 _2lcc _kGeneral _mM37 2009