000 00757nam a2200241Ia 4500
001 30134
003 BIBL
005 20160527184007.0
008 860603s1987 iluaf b 00110 eng
010 _a 86013551
020 _a0030055989
049 _aEVLG
_b658.8
_bP235m
_cc1
050 0 _aHF5415.13
_b.P335 1987
082 0 _a658.8
_219
092 _a658.8
_bP235m
100 1 0 _aPark, C. Whan.
_9261860
_2Local
245 1 0 _aMarketing management
_cC. Whan Park, Gerald Zaltman.
260 0 _aChicago
_bDryden Press
_cc1987.
300 _axvi, 656 p., [8] p. of plates
_bill. (some col.)
_c24 cm.
500 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
700 1 0 _aZaltman, Gerald,
_9191691
_2Local
999 _c22021
_d22021