000			02354nam a22002897a 4500
003			pucpr
005			20241213083122.0
008			01109102009 caua i 001 0 eng
020			_a9780321580061 _qpbk.
020			_a0321580060
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aHD53 _bN48 2009
082	0	4	_a658.4063 _222
100	1		_aNeumeier, Marty. _9258145
245	1	4	_aThe Designful Company : _bhow to build a culture of nonstop innovation : a whiteboard overview. / _cby Marty Neumeier. _htxt
264			_aUnited States of America : _bNew Riders , _c2009.
300			_a194 p. _bill. ; _c21 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
505			_aIntroduction -- The age of wicked problems -- A one track mind -- Go ask Alice -- Design, design, where art thou? -- Brand and deliver -- Agility trumps ownership -- Next, eco everything -- Traditional Business is design blind -- Part 1 : The Power of Design -- A new definition of design -- Simon says, be a designer -- How is creative thinking different? -- Designing the way forward -- Knowing, making, and doing -- The organic drivetrain -- The ladder of design leverage -- Part 2 : The rebirth of aesthetics -- A language for the senses -- Beauty in nature is never arbitrary -- What is good design? -- Designing in depth -- Part 3 : Levers for change -- A flywheel of innovation -- 1. Take on wicked problems -- 2. Weave a rich story -- 3. Establish and innovation center -- 4. Bring design management inside -- 5. Assemble a metateam -- 6. Collaborate concertina style -- 7. Introduce parallel thinking -- 8. Ban powerpoint -- 9. Sanction spitballing -- 10. Think big, spend small -- 11. Design New Metrics -- 12. Institute Branded Training -- 13. Learn through Acquisition -- 14. Add a Seat to the table -- 15. Recognize talent -- 16. Reward with wicked problems -- A sufficiently advanced culture -- Take home lessons -- Wicked solutions -- Recommended reading -- Back story -- Acknowledgments -- Index -- About the author --
650		0	_aCreative ability in business _981908 _2Local
650		0	_aStrategic planning _9174959 _2Local
942			_2lcc _c6 _hHD53 _kGeneral _mN48 2009
999			_c219597 _d219597