| 000 | 00811nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 299758 | ||
| 005 | 20160527183654.0 | ||
| 008 | 101026s2010 caua f 001 0 eng | ||
| 010 | _a2009932899 | ||
| 020 | _a9781849201469 | ||
| 049 | _aMayaguez | ||
| 050 | 0 | 0 | _a2 nd ed. |
| 100 | 1 |
_aHackley, Christopher E. _9232099 _2Local |
|
| 245 | 1 | 0 |
_aAdvertising and promotion _ban integrated marketing communications approach _cChris Hackley. |
| 260 |
_aLos Angeles, CA _bSAGE Publications _c2010. |
||
| 300 |
_axii,333 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [311]-322) and index. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 | 0 |
_aAdvertising _xSocial aspects _947734 _2LEMB |
| 650 | 0 | 0 |
_aSales promotion _9164075 _2Local |
| 650 | 0 |
_aAdvertising _xBrand name products _947734 _2LEMB |
|
| 999 |
_c218664 _d218664 |
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