| 000 | 01020nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 299285 | ||
| 005 | 20220811144527.0 | ||
| 007 | ta | ||
| 008 | 120417s2010 nyua b 00110 eng | ||
| 020 | _a9780071703123 | ||
| 040 |
_aEVLG _bspa _erda |
||
| 050 | 0 |
_aHF5826.5 _b.S57 2010 |
|
| 082 | 0 |
_a659.1/11 _223 |
|
| 090 |
_a659.1 _bS6232 |
||
| 092 |
_a659.111 _bS6232a7 |
||
| 100 |
_aSissors, Jack Zanville _9170797 |
||
| 245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors and Roger B. Baron. |
| 250 | _aSeventh edition | ||
| 260 | 0 |
_aNew York : _bMcGraw Hill, _c2010. |
|
| 264 |
_aNew York : _bMcGraw Hill, _c2010. |
||
| 300 |
_axi, 480 p. _bill. _c24 cm. |
||
| 336 | _btxt | ||
| 337 |
_2rdamedia _bn |
||
| 338 |
_2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising media planning _949506 _2Local |
|
| 650 | 0 |
_aAdvertising _9296373 |
|
| 650 | 0 |
_aMarketing _9131165 |
|
| 700 |
_aBaron, Roger B. _9199723 |
||
| 942 |
_2ddc _c6 _h659.1 |
||
| 999 |
_c218216 _d218216 |
||