| 000 | 01401nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | 298601 | ||
| 003 | OCoLC | ||
| 005 | 20161107120150.0 | ||
| 008 | 100810s2009 mx a b 000 0 spa d | ||
| 020 | _a9789702615156 | ||
| 040 | _aPR-PUCPR | ||
| 041 | _aspa | ||
| 050 | 4 |
_aHF5415.122 _b.L6818 2009 |
|
| 082 | 4 |
_a658.8 _bS4916 |
|
| 100 | 0 | 0 |
_aLovelock, Christopher H. _942756 |
| 240 | 1 | 0 |
_aServices marketing. _lSpanish |
| 245 | 1 | 0 |
_aMarketing de servicios _bpersonal, tecnología y estrategia _cChristopher H. Lovelock, Jochen Wirtz, traducción Leticia Esther Pineda Ayala; rev. técnica Julieta Mercado González, Irma López Espinoza. |
| 250 | _a6 ta ed. | ||
| 260 |
_aMéxico _bPearson /Educación _c2009. |
||
| 300 |
_axvii, 741 p. _bill. _c25 cm. |
||
| 500 | _aTranslation of: Services marketing, 6 th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aeigm 08/2010 | ||
| 650 | 0 |
_aProfessions _xMarketing. _9154180 _2Local |
|
| 650 | 0 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
| 650 | 0 |
_aCustomer services _xMarketing _983493 _2Local |
|
| 650 | 0 |
_aService industries _xMarketing. _9168847 _2Local |
|
| 700 | 1 |
_aWirtz, Jochen _9291697 |
|
| 700 | 1 | 0 |
_aLópez Espinoza, Irma _9247519 |
| 700 | 1 |
_aMercado González, Julieta _9253084 |
|
| 700 | 1 |
_aPineda Ayala, Leticia Esther _94974 |
|
| 942 |
_c6 _hHF5415.13 L588318 2009 |
||
| 999 |
_c217584 _d217584 |
||