000			03601nam a22003257a 4500
003			pucpr
005			20250314162052.0
008			081810s2008 enka b 001 0 eng
020			_a9781856695398 _qpbk.
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050		4	_aHF5845 _bM67 2008
082	0	4	_a741.6 _222
100	1		_aMorgan, Tony. _9255575
245	1	0	_aVisual Merchandising : _bwindow and in-store displays for retail, _cTony Morgan. _htxt
264			_aLondon : _bLaurence King, _c2008.
300			_a208 p. _bill. ; (chiefly col.) _c28 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Lane Crawford -- Color -- Window prepping -- Installing the window display -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-Store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Atelier 1 -- Fixtures -- Wall fixtures -- Product handling -- Story study: Flight 001 -- In-store displays and trend areas -- Point of purchase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance and budget -- Virtual visual merchandising -- Store study: Giorgio Armani -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- Visual Merchandiser's Studio -- Visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Index -- Picture credits and acknowledgments.
520			_aFrom the Publisher: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
650		0	_aDisplay of merchandise. _xDesign. _987407 _2Local
650		0	_aShow-windows _xDesign. _vCase studies. _9169904 _2Local
650		0	_aDisplay of merchandise. _xDesign. _vCase studies. _987407 _2Local
650		0	_aMerchandising _9135403 _2Local
650		0	_aShow-windows _xDesign. _9169904 _2Local
942			_2lcc _c6 _hHF5845 _kGeneral _mM67 2008
999			_c217557 _d217557