000 01627nam a22004097a 4500
999 _c217099
_d217099
003 pucpr
005 20190719153937.0
008 062210s2002 a ri 001 0 eng
010 _a20032267314
020 _a0060007737
020 _a9780060007737
040 _apucpr
_beng
_erda
_cpucpr
_dpucpr
049 _aCARIBET
050 0 0 _aHD69.B7
_bR54 2002
100 0 0 _aRies, Al.
_9159540
245 1 4 _aThe 22 immutable laws of branding :
_bhow to build a product or service into a world-class brand
_cAl Ries and Laura Ries.
_htxt
246 3 _aThe twentytwo laws of branding
246 3 _aHow to build a product or service into a world-calss brand
250 _aFirst collins business edition
264 _aNew York
_bHarperCollins
_c2002
300 _axvi 255p.
_bill.
_c24cm
_fbook
336 _2rdacontent
_btxt
_atext
337 _2rdamedia
_bn
_aunmediaded
338 _2rdacarrier
_bnc
_avolume
500 _a''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''.
500 _aInclude Index.
505 0 _aThe 22 Immutable laws of branding--The 11immutable lwas of internet branding.
650 0 _aBranding (Marketing)
_9204258
_2Local
650 0 0 _aMarketing
_xDecision making.
_9131165
_2Local
650 0 _aProduct management
_9154120
650 0 _aBusiness names.
_967264
650 0 _aBrand name products
_964903
650 0 _aTrademarks
_9180992
650 0 _aInternet marketing
_9115752
700 1 0 _aRies, Laura.
_9159543
942 _c6
_hHD69.B7
_2lcc
_eFirst collins business edition
_kGeneral
_mR54 2002