000			01504nam a2200313Ia 4500
001			297153
003			OCoLC
005			20200229021001.0
008			090731s2009 ilu b 001 0 eng
010			_a2009030833
020			_a9781604425949
020			_a1604425946
035			_a(OCoLC)429473830
040			_aPUCPR
049			_acicg
050	0	0	_aK 2251 _b.W35 2009
082	0	0	_a347/.075 _222
100	1		_aWaicukauski , Ronald J. _9186679 _2Local
245	1	4	_aThe 12 secrets of persuasive argument _cRonald Waicukauski, Paul Mark Sandler, and JoAnne Epps.
246	3		_aTwelve secrets of persuasive argument
260			_aChicago _bAmerican Bar Association _cc2009.
300			_ax, 241 p. _c18 cm.
504			_aIncludes bibliographical references and index.
505	0		_aSecret 1 : focus on your goal -- Secret 2 : tailor your argument to the decision-maker -- Secret 3 : cultivate ethos -- Secret 4 : base your argument on reasons -- Secret 5 : build with evidence, law, and policy -- Secret 6 : appeal to emotion -- Secret 7 : use the best medium for the message -- Secret 8 : strategically arrange your arguments -- Secret 9 : argue with style -- Secret 10 : use delivery to enhance communication -- Secret 11 : engage your listener -- Secret 12 : immunize and refute opposing points.
650		0	_aForensic oratory _997878 _2Local
650		0	_aLaw _xMethodology. _2LEMB _9150
700	1		_aSandler, Paul Mark. _9164853 _2Local
700	1		_aEpps , Joanne A. _d1951- _992517 _2Local
999			_c216277 _d216277