000			01844nam a22003377a 4500
999			_c215127 _d215127
003			pucpr
005			20190809111308.0
008			030910s2003 maua bi 001 0 eng
010			_a 2002011666
020			_a1578518265 _qalk. paper
020			_a9781578518265
040			_apucpr _cpucpr _dpucpr _beng _erda
042			_apcc
049			_aCARIBET
050	0	0	_aHF5415.32 _bZ35 2003
082	0	0	_a658.8/342 _221
100	1		_aZaltman, Gerald, _9191691
245	1	0	_aHow customers think _bessential insights into the mind of the market _cGerald Zaltman. _htxt
264			_aBoston, Massachusetts _bHarvard Business School Press _c2003
300			_axxii, 323 p. _bill. _c25 cm. _fbook
336			_2rdacontent _btxt _atext
337			_2rdamedia _bn _aunmediaded
338			_2rdacarrier _bnc _avolume
504			_aIncludes bibliographical references (p. 291-310) and index.
505	0		_aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650		0	_aConsumer behavior _xPsychological aspects. _979972 _2Local
650		0	_981919 _aCreative thinking _2Local
650		0	_aMarketing _xPsychological aspects. _9131165 _2Local
650		0	_aConsumers _xPsychology. _979988 _2Local
942			_c6 _hHF5415.32 _2lcc _kGeneral _mZ35 2003