000 00777nam a2200229Ia 4500
001 293716
005 20160527202832.0
008 100114s2007 ilua 001 0 eng
020 _a978736060523
_6Hardcover
040 _aPUCPR
050 0 0 _aGV716.M85
_b2007
082 0 0 _a796.0698
_bM9593s2
_221
100 0 0 _aMullin, Bernard James.
_9139832
_2Local
245 1 0 _aSport marketing
_cBernard J. Mullin, Stephen Hardy, William A. Sutton.
250 _a3rd ed.
260 _aChampaign, IL
_bHuman Kinetics
_c2007.
300 _axiv, 441 p.
_bill.
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aSports
_xMarketing.
_9173421
_2Local
700 1 _aHardy, Stephen
_d1948-
_9108190
_2Local
700 1 0 _aSutton, William Anthony
_d1951-
_9176171
_2Local
999 _c213287
_d213287