| 000 | 01327nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 293421 | ||
| 005 | 20160527202805.0 | ||
| 008 | 080118s2009 njua b 001 0 eng | ||
| 010 | _a 2008000236 | ||
| 020 | _a9780136015963 | ||
| 020 | _a0136015964 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.32 _b.S6 2009 |
| 082 | 0 | 0 |
_a658.8342 _bS6891c8 _222 |
| 100 | 1 |
_aSolomon, Michael R. _9172388 _2Local |
|
| 245 | 1 | 0 |
_aConsumer behavior _bbuying, having, and being _cMichael R. Solomon. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, NJ _bPearson/Prentice Hall _cc2009. |
||
| 300 |
_axxv, 694 p. _bcol. ill. _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. | |
| 650 | 0 |
_aConsumer behavior _979972 _2Local |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0804/2008000236.html |
| 999 |
_c213008 _d213008 |
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