| 000 | 01060nam a2200277Ia 4500 | ||
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| 001 | 292963 | ||
| 005 | 20160527202715.0 | ||
| 008 | 091028s2009 mx abd 001 0 spa | ||
| 020 | _a9789701072813 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M29474 2009 |
| 082 | 0 | 0 |
_a658.8 _bK394m9 E _222 |
| 100 | 1 |
_aKerin, Roger A. _942528 _2LEMB |
|
| 240 | 1 | 0 |
_aMarketing. _lSpanish |
| 245 | 1 | 0 |
_aMarketing _cRoger A. Kerin, Steven W. Hartley, William Rudelius ; traducción : Nora N. Martínez, María G. Cevallos. |
| 250 | _a9th ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _cc2009. |
||
| 300 |
_axlix, 745 p. _bcol. ill., map, charts _c28 cm. |
||
| 490 | 0 |
_aMcGraw-Hill Educación _9133834 _2Local |
|
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 |
_aHartley, Steven William _942527 _2LEMB |
|
| 700 | 1 |
_aRudelius, William _942529 _2LEMB |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip089/2008002053.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html |
| 999 |
_c212599 _d212599 |
||