| 000 | 02186nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 292894 | ||
| 005 | 20160527202707.0 | ||
| 008 | 090506s2009 ilu bf 001 0 eng | ||
| 010 | _a 2009016973 | ||
| 020 | _a9780838910023 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aZ716.3 _b.L52 2009 |
| 082 | 0 | 0 |
_a021.7 _bL6971 _222 |
| 245 | 0 | 4 |
_aThe library PR handbook _bhigh-impact communications _cedited by Mark R. Gould. |
| 260 |
_aChicago _bAmerican Library Association _c2009. |
||
| 300 |
_av, 113 p. _bill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIncreasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed. | |
| 650 | 0 |
_aLibraries _xPublic relations _vHandbooks, manuals, etc. _9125760 _2Local |
|
| 650 | 0 |
_aLibraries and community _vHandbooks, manuals, etc. _9125765 _2Local |
|
| 700 | 1 |
_aGould, Mark R. _9104756 _2Local |
|
| 999 |
_c212535 _d212535 |
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