000 00891nam a2200253Ia 4500
001 292058
005 20160527202512.0
008 080725s2009 mauab b 001 0 eng
010 _a 2008033002
020 _a9780073381138 (alk. paper)
020 _a0073381136 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.P387 2009
082 0 0 _a658.8
_bP4781m9
_222
100 1 _aPeter, J. Paul.
_9150158
_2Local
245 1 0 _aMarketing management
_bknowledge and skills
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a9th ed.
260 _aBoston
_bMcGraw-Hill Irwin
_cc2009.
300 _axvii, 782 p.
_bill. (some col.), col. map
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
650 0 _aMarketing
_xManagement
_xCase studies.
_9131165
_2Local
700 1 _aDonnelly, James H.
_988102
_2Local
999 _c211802
_d211802