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_aWells, William _9188203 _2Local |
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_aAdvertising principles and practice. _lSpanish |
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_aPublicidad _bprincipios y prácticas _cWilliam Wells, John Burnett, Sandra Moriarty ; traducción María Herrero; revisión técnica María De Los Angeles Ramos Solano. |
| 250 | _a7a ed. | ||
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_aMéxico, D.F. _bPearson Educación _cc2007. |
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_axxv, 592 p. _bil. _c27 cm. |
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| 500 | _aTraducción de: Advertising principles and practice. | ||
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_aAdvertising _947734 _2LEMB |
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_aBurnett, John _d1944- _966969 _2Local |
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_aMoriarty, Sandra Ernst. _9138970 _2Local |
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