| 000 | 00926nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 291109 | ||
| 005 | 20160527202342.0 | ||
| 008 | 040309s2009 maua fdb 1 0 eng d | ||
| 020 | _a9780073381091 | ||
| 092 | 0 |
_a659.1 _bB427a8 |
|
| 100 | 1 |
_aBelch, George E. _959430 _2Local |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion _ban integrated marketing communication perspective _cGeorge E. Belch& Michael A. Belch. |
| 250 | _a8th ed. | ||
| 260 |
_aMcGraw Hill Companies _c2009. |
||
| 300 |
_a838 p. _bill. _c28 cm. |
||
| 490 | 0 |
_aThe Mc Graw-Hill / Irwin series in marketing. _9178767 _2Local |
|
| 590 | _aEIGN 08/09 | ||
| 504 | _aIncludes bibliographical references (p.783-813) and index. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aComunicacion en Mercadeo _933292 _2LEMB |
|
| 650 | 0 |
_aCommunication in marketing _978740 _2Local |
|
| 650 | 0 |
_aSales promotion _9164075 _2Local |
|
| 700 | 1 | 0 |
_aBelch, Michael A. _959431 _2Local |
| 999 |
_c211024 _d211024 |
||