000			01236nam a2200253Ia 4500
001			290876
005			20160527202301.0
008			081031s2009 ilu b 001 0 eng
010			_a 2008047408
020			_a9780838909843 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aZ716.3 _b.M344 2009
082	0	0	_a021.7 _bM4291m _222
100	1		_aMathews, Brian _q(Brian Scott) _9132789 _2Local
245	1	0	_aMarketing today's academic library _ba bold new approach to communicating with students _cBrian Mathews.
260			_aChicago _bAmerican Library Association _c2009.
300			_axv, 171 p. _bill. _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aDo libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
650		0	_aAcademic libraries _xMarketing. _948690 _2Local
650		0	_aAdvertising _xLibraries. _947734 _2LEMB
650		0	_aLibraries and students _9125784 _2Local
650		0	_aAcademic libraries _xPublic relations. _948690 _2Local
999			_c210820 _d210820