| 000 | 00826nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 289860 | ||
| 005 | 20160527202100.0 | ||
| 008 | 090309t2008 mx a 001 0 spa d | ||
| 020 | _a9789702612841 | ||
| 090 |
_aHD69.B7 _bK44918 2008 |
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| 100 | 1 |
_aKeller, Kevin Lane _2Local _9119629 |
|
| 245 | 1 | 0 |
_aAdministración estratégica de marca _bbranding _cKevin Lane Keller ; traducción: Erika Montserrat Jaaso Hernand Borneville ; revisión técnica: Roberto Garza-Castillón Cantú, Carlos Mondragón. |
| 250 | _a3a ed. | ||
| 260 |
_aMéxico _bPearson/Educación _cc2008. |
||
| 300 |
_axxi, 692 p. _bill. _c27 cm. |
||
| 500 | _aTranslation of: Strategic brand management. | ||
| 590 | _agccmar2009 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _2Local _964903 |
|
| 999 |
_c209903 _d209903 |
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