| 000 | 00812nam a2200241Ia 4500 | ||
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_a658.8 _bL2181e4 E |
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_aHF5415 _b.L3618 2006 |
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| 100 | 1 |
_aLamb, Charles _2Local _9122631 |
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| 240 | 1 | 0 |
_aEssentials of marketing. _lSpanish |
| 245 | 1 | 0 |
_aFundamentos de marketing _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción : Manuel Ortiz Staines. |
| 250 | _a4a ed. | ||
| 260 |
_aMéxico _bThomson _cc2006. |
||
| 300 |
_axxvi, 590 p. _bill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _agccmar2009 | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
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| 700 | 1 | 0 |
_aHair, Joseph F., Jr. _2LEMB _9107430 |
| 700 | 1 | 0 |
_aMcDaniel, Carl. _2Local _9133632 |
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