000 00779nam a2200217Ia 4500
001 289780
005 20160527202051.0
008 090309t2008 sp a 001 0 spa d
020 _a9788483224465
050 _aHF5415
_b.K62518 2008
082 0 0 _a658.8
_bK874p E 2008
_222
100 1 _aKotler, Philip,
_2LEMB
_93674
240 1 0 _aPrinciples of marketing.
_lSpanish
245 1 0 _aPrincipios de marketing
_cPhilip Kotler, Gary Armstrong ; traducción: Yago Moreno López.
250 _a12a ed.
260 _aMadrid
_bPearson/Prentice Hall
_cc2008
300 _axxxi, 747 p. (A. 47 p.), (R. 37 p.), (C. 2 p.), (I. 10 p.)
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_2Local
_9131165
700 1 0 _aArmstrong, Gary
_2LEMB
_95797
999 _c209826
_d209826