| 000 | 01293nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 288417 | ||
| 005 | 20160527201750.0 | ||
| 008 | 081202t2005 mx a 001 0 spa d | ||
| 020 |
_a9789701046807 _c85.00 |
||
| 049 | _aMayaguez | ||
| 090 | _aHF5823 .B38718 2005 | ||
| 100 | 1 |
_aBelch, George _q(George Eugene) _2Local _959429 |
|
| 245 | 1 | 0 |
_aPublicidad y promoción _bperspectiva de la comunicación de marketing integral _cGeorge E. Belch y Michael A. Belch ; revisión técnica: Jean Domette Nicolesco ; traducción: Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. |
| 250 | _a6a ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _cc2005. |
||
| 300 |
_axxvi, 849, [70] p. _bill. _c27 cm. |
||
| 500 | _aTranslation of: Advertising and promotion : an integrated marketing communications perspective. | ||
| 504 | _aIncludes bibliographical references (p. N1-N28) and index. | ||
| 590 | _agccdic2008 | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
|
| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 700 | 1 | 0 |
_aBelch, Michael A. _2Local _959431 |
| 700 | 1 | 0 |
_aNicolesco, Jean Domette. _2Local _9142712 |
| 700 | 1 | 0 |
_aTreviño Rosales, Magda Elizabeth _2LEMB _93071 |
| 700 | 1 | 0 |
_aBlanco y Correa Magallanes, Jorge Luis. _2Local _962954 |
| 999 |
_c208623 _d208623 |
||