000			01314nam a2200241Ia 4500
001			288321
005			20160527201737.0
008			080717s2008 mau 001 0 eng
010			_a 2008031408
020			_a9781422146583 (pbk. : alk. paper)
040			_aDLC _cDLC
050	0	0	_aHF5416.5 _b.H375 2008
082	0	0	_a658.816 _bH3391 _222
245	0	0	_aHarvard business review on pricing.
260			_aBoston _bHarvard Business School Pub. _cc2008.
300			_avii, 209 p. _c21 cm.
490		4	_aThe Harvard business review paperback series _2Local _9178582
500			_aA selection of articles previously published in the Harvard business review.
500			_aIncludes index.
505	0		_aHow do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
650		0	_aPricing _2Local _9153755
730	0		_aHarvard business review.
999			_c208540 _d208540